Managment von Kundenbeziehungen durch Brand Communities
ISBN
978-3-8349-8745-7
Type
book section
Date Issued
2010
Author(s)
Editor(s)
Georgi, Dominik
Hadwich, Karsten
Language
German
HSG Classification
contribution to scientific community
HSG Profile Area
SoM - Business Innovation
Refereed
No
Book title
Management von Kundenbeziehungen : Perspektiven - Analysen - Strategien - Instrumente : Manfred Bruhn zum 60. Geburtstag
Publisher
Gabler
Publisher place
Wiesbaden
Start page
469
End page
484
Pages
16
Subject(s)
Division(s)
Eprints ID
209612