The Brand Personality as a Determinant of Brand Loyalty - Findings of an empirical study in the Automobile Sector
Type
conference paper
Date Issued
2000-01-01
Author(s)
Language
English
HSG Classification
not classified
Refereed
No
Book title
Proceedings of the Annual Conference of the Academy of Marketing Science
Start page
340
End page
345
Pages
6
Event Title
Annual Conference of the Academy of Marketing Science
Subject(s)
Division(s)
Eprints ID
2761