Loss Aversion Nudges to Improve Heating Behavior and Reduce Carbon Emissions
Journal
Proceedings of the Eighty-second Annual Meeting of the Academy of Management
ISSN
2151-6561
Type
conference paper
Date Issued
2022
Author(s)
Beermann, Vincent
;
;
Ebbers, Mirko
;
Bicker, Karl
;
Pörschke, Vanessa
;
Abstract (De)
Residential heating, a major source of carbon emissions, is also a significant part of household costs, so reducing the consumption of energy for heating is of interest to both individuals and societies. Since the consequences of individual behavior related to heating are complex and not immediate, many people are unaware of them. In a longitudinal field experiment at a German real estate company, we evaluated two loss aversion nudges (one with a cost the other with a health-risk framing) toward sustainable heating behaviors. We find support for the cost framing nudge as the effectiveness of the nudge increased over the study period. Our findings have implications for research and for practitioners, particularly housing providers that seek ways to encourage pro-environmental behavior.
Language
English
HSG Classification
contribution to scientific community
HSG Profile Area
SoM - Business Innovation
Refereed
Yes
Publisher place
Seattle
Event Title
Proceedings of the Eighty-second Annual Meeting of the Academy of Management
Event Location
Seattle
Event Date
2022
Subject(s)
Division(s)
Eprints ID
266062