Framing Corporate Social Responsibility for Capital Market Communications
Type
conference paper
Date Issued
2008-05-22
Author(s)
Abstract
The empirical findings presented in this paper were gained from interviews with equity analysts at the Frankfurt Stock Exchange. The interviews sought to identify how mainstream equity analysts, that are not particularly involved in Socially Responsible Investment research, perceive the concept of Corporate Social Responsibility. On the one hand, the evidence suggests that ecological, social and governance issues are increasingly becoming part of mainstream investment analysis.
However, in order to gain legitimacy among capital market participants, sustainability issues have to be communicated and framed according to the financial community's perspective. In particular, the impact of CSR measures on a company's strategic development, its corporate governance, image and employee relations seem to be most relevant to the financial community. Based on our findings, we propose that CSR issues could become a greater component of investor relations activities, if framed appropriately.
However, in order to gain legitimacy among capital market participants, sustainability issues have to be communicated and framed according to the financial community's perspective. In particular, the impact of CSR measures on a company's strategic development, its corporate governance, image and employee relations seem to be most relevant to the financial community. Based on our findings, we propose that CSR issues could become a greater component of investor relations activities, if framed appropriately.
Language
English
Keywords
Corporate Social Responsibility
Investor Relations
HSG Classification
not classified
Refereed
Yes
Event Title
58th Annual Conference of the International Communication Association (ICA)
Event Location
Montreal, Quebec CA
Event Date
22.-26.05.2008
Subject(s)
Division(s)
Eprints ID
43726