Miriam Meckel
Title
Prof. Dr.
Last Name
Meckel
First name
Miriam
Email
miriam.meckel@unisg.ch
Phone
+41 71 224 3462
Web Site
9 results
Now showing 1 - 9 of 9
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Item type:Publication, Zur Bedeutung qualitativer Erfolgsfaktoren der Kapitalmarktkommunikation für die Unternehmensbewertung und deren Auswirkungen(Handelsblatt Fachmedien, 2008-11-28); ; Type:journal articleJournal:Der BetriebVolume:61Issue:48 - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Framing Corporate Social Responsibility for Capital Market Communications(2008-05-22); ; The empirical findings presented in this paper were gained from interviews with equity analysts at the Frankfurt Stock Exchange. The interviews sought to identify how mainstream equity analysts, that are not particularly involved in Socially Responsible Investment research, perceive the concept of Corporate Social Responsibility. On the one hand, the evidence suggests that ecological, social and governance issues are increasingly becoming part of mainstream investment analysis. However, in order to gain legitimacy among capital market participants, sustainability issues have to be communicated and framed according to the financial community's perspective. In particular, the impact of CSR measures on a company's strategic development, its corporate governance, image and employee relations seem to be most relevant to the financial community. Based on our findings, we propose that CSR issues could become a greater component of investor relations activities, if framed appropriately.Type:conference paper - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Making Sustainability Heard - Investor Relations Role in Communicating Corporate Responsibility(The George Washington University School of Business, 2008-08-12); ; Despite its current popularity in research as well as public debate, the concept of Corporate Social Responsibility (CSR) has always been somewhat vague. The lack of a common understanding may explain some of the controversy surrounding the issue of CSR. Given this ambiguity and controversy, any public company engaging in CSR activities needs to explain and justify its choice of programs and policies to its relevant stakeholders. One of the most crucial stakeholder groups in this respect are the professional capital market participants covering a company, since their perceptions and judgements directly impact a company’s resource base, and thereby its strategic options. The communication of CSR activities to these stakeholders can only be expected to be successful if their perspective is adequately understood by the company. This paper presents an explorative empirical survey of 42 European equity analysts. Based on qualitative, in-depth interviews with this core stakeholder group, the perception of CSR issues on capital markets is described and differentiated. Furthermore, suggestions on how to appropriately frame CSR issues in capital market communication are derived. We believe that the insights provided by this survey may help foster greater acceptance for CSR activities by the financial community.Type:conference paper - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Innovation's Role in the Formation of a Capital Market Reputation(2007-05-31); ; The way a company is perceived on financial markets substantially affects its value as well as its capacity to raise much needed resources. Past research, however, has shown a tendency to neglect the specific factors and mechanisms that affect the judgements of financial analysts, institutional investors and business journalists. In our research, as presented in this abstract, we argue that capital market participants, when faced with the challenge of estimating the uncertain future prospects of a company, rely on collective judgements about that company, its reliability, stability and trustworthiness. In other words, the financial community attributes companies with a 'capital market reputation'. Depending on this reputation, capital market participants will be more or less critical of a company's announcements regarding its future development. They will also be more or less tolerant regarding unexpected business developments. The formation of a capital market reputation is determined by the financial community's perception of a range of specific corporate factors, presented in this paper. Altogether, our research has shown that 'innovation' is one essential driver of a company's capital market reputation. In order to contribute to a company's value management, investor relations should pay close attention to this specific corporate factors that affects the judgements of capital markets participants. We believe that in this context our research offers useful indications for the implementation of investor relations plans and activities as well as for reputation building on financial markets.Type:conference paper - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Intermediaries' Perceptions of Public Companies(2007-05-24); ; The success and the overall value of a corporation are heavily dependent on the financial community's assessment of that company. Members of the financial community are faced with the challenging task of developing an adequate image or understanding of a company, its state, development and resources. Within the financial community, intermediaries such as journalists and analysts professionally observe, describe and analyze companies. The content produced by intermediaries has a significant impact on how investors perceive companies. Although companies devote a tremendous amount of time and resources to their interaction with investors, their actual control over the content consumed and considered by those investors is very limited. We hold that companies can increase their influence on this content through professional communication to intermediaries on financial markets. Company disclosure can have considerable impact on the perception by intermediaries, if it addresses the intermediaries' informational needs and demands. Companies need to gain an understanding about the factors that actually drive their perception by intermediaries. In a comprehensive survey of 66 intermediaries active on the German financial market, we have identified eight such factor categories. We are convinced that to successfully exert any control over the content consumed by the financial community, corporate communications needs to consistently and concisely address these factors.Type:conference paper - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Herausforderungen der Kapitalmarktkommunikation in einem dynamischen Umfeld(Gabler, 2008); ; ; ; Schmid, BeatType:book section - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Von der Wall Street Rule zu den Media Rules : Bedeutung, Anliegen und Instrumente aktiver Investoren(Frankfurter Allgemeine Buch, 2008); ; ; ; Type:book section - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Manager - verraten und verkauft? : Wie sich Unternehmen aktivistischen Investoren stellen müssen(Frankfurt Business Media, der F.A.Z.-Fachverl., 2008-12-01); ; Type:newspaper articleJournal:KommunikationsmanagerIssue:4 - Some of the metrics are blocked by yourconsent settings
Item type:Publication,