Miriam Meckel
Title
Prof. Dr.
Last Name
Meckel
First name
Miriam
Email
miriam.meckel@unisg.ch
Phone
+41 71 224 3462
Web Site
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Item type:Publication, Narratives on quantum technologies: a cross-domain analysis of media, business, and policy discourses(Cambridge University Press (CUP), 2025-12-23); ; ; Narratives shape public perceptions and policymaking around emerging technologies like quantum technologies (QTs), yet what narratives develop across different societal domains remains underexplored. This study analyzes narratives about QTs in 36 government documents, 163 business reports, and 2023 media articles published over the past 23 years, using a mixed-methods approach that combines topic modeling with qualitative thematic analysis. We find that the dystopian or utopian extremes associated with technologies such as artificial intelligence are largely absent from discourse about QTs. Media coverage tends to cover a broad range of topics, while business and government narratives emphasize technical milestones, economic competitiveness, and national security, frequently at the expense of questions about ethics, equity, and accessibility. We discuss the implications of this focus, particularly the risk that an emphasis on zero-sum geopolitical competition could foster a more closed and fragmented innovation ecosystem. Policy Significance Statement This study equips policymakers and industry leaders with evidence-based insights into the narratives that shape public perceptions of quantum technologies. An analysis of 2200+ documents reveals that while technical narratives dominate, geopolitical concerns are gaining ground, often at the expense of ethical considerations, especially in business and policy discourse. Unlike polarized debates on AI, quantum discourse remains cautiously optimistic but risks fostering innovation silos via "quantum race" framing. Our findings inform policy by (1) identifying governance gaps in current national quantum strategies, (2) demonstrating the need for inclusive innovation frameworks that address accessibility and equality, and (3) providing a replicable methodology for monitoring technology narratives across domains.Type:journal articleJournal:Data & PolicyVolume:8Scopus© Citations 2 - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Narratives from Commercial, Business-Focused, Industrial Reports and Articles on Quantum Technology(2024); ; ;Léa SteinackerQuantum technology is a rapidly developing field with potential impacts on several industries. While the discourse on the business and commercial aspects of quantum technology can profoundly affect its development, this domain remains insufficiently examined. Our study uses BERTopic, a new topic modeling method based on transformers that captures word relationships and contexts, to extract and analyze topics from a large corpus of industry reports and papers written in English on the business and commercial aspects of quantum technology. We supplement topic modeling with sentiment and emotion analysis also using transformerbased models for greater insights on the discourse. The analysis shows narratives dominated by a sense of urgency and competition, with terms like "quantum advantage" and "quantum supremacy" being frequently used, and a generally neutral or optimistic tone in sentiment and emotion analysis. While we observe a current lack of effective metaphors and critical perspectives on quantum technology, there are some emerging topics, such as "Quantum Ethics" and "Sustainability Climate Change", that reflect the evolution of the discourse. Our work demonstrates the potential of transformer-based models for content analysis and can inform managers and stakeholders of relevant narratives to make informed, responsible decisions about quantum technology.Type:conference paper