Miriam Meckel
Title
Prof. Dr.
Last Name
Meckel
First name
Miriam
Email
miriam.meckel@unisg.ch
Phone
+41 71 224 3462
Web Site
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Item type:Publication, Digital Natives and Digital Immigrants : Differences in Online Trust Formation(Academy of Management, 2012-11-18); ; ; Online applications support and affect an extensive variety of today's social and business interactions. Trust has been identified as a key prerequisite for the acceptance and adoption of online services or applications. Research has come a long way in exploring antecedents and drivers of online trust. A range of authors have hypothesized that user characteristics, such as web experience and demographics, impact online trust formation. Based upon a survey among German internet users, we differentiate two user groups, Digital Natives and Digital Immigrants, and find significant differences in their trust formation. While Digital Natives look for a balance in perceived risk and benefit as well as convincing third party endorsements when choosing an online service, Digital Immigrants are more interested in large, well-established providers with a recognizable offline presence.Type:journal articleJournal:Academy of Management Best Paper ProceedingsIssue:1Scopus© Citations 2 - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Digital Natives and Digital Immigrants : Differences in Online Trust Formation(Academy of Management, 2012-08-03); ; ; Online applications support and affect an extensive variety of today's social and business interactions. Trust has been identified as a key prerequisite for the acceptance and adoption of online services or applications. Research has come a long way in exploring antecedents and drivers of online trust. A range of authors have hypothesized that user characteristics, such as web experience and demographics, impact online trust formation. Based upon a survey among German internet users, we differentiate two user groups, "Digital Natives" and "Digital Immigrants", and find significant differences in their trust formation. While "Digital Natives" look for a balance in perceived risk and benefit as well as convincing third party endorsements when choosing an online service, "Digital Immigrants" are more interested in large, well-established providers with a recognizable offline presence.Type:conference paperVolume:Session 767