Content Creation on the Internet : A Social Cognitive Perspective on the Participation Divide
Type
conference paper
Date Issued
2014-05-26
Author(s)
Abstract (De)
Socio-economic status (SES) is held to impact Internet users' willingness and ability to productively use online media. This effect can create a "participation divide" between distinct user groups. Recently, studies have enhanced our understanding of the participation divide by differentiating types of online content creation. They found that SES may only affect specific forms of online participation. We suggest that social cognitive theory (SCT) helps explain why and how socio-demographics influence different forms of online participation. Based on SCT, we analyze the mediating effect of two cognitive constructs, self-efficacy and privacy concerns, on different types of online content creation. We conduct a survey among German Internet users and apply structural equation modeling in order to compare three distinct theoretical models. We find that considering the mediating effects of cognitive constructs, based in SCT, improves our understanding of which socio-demographic variables affect which type of online content creation - and why.
Language
German
Keywords
Online Participation
Digital Divide
Participation Divide
Social Media
Internet Research
HSG Classification
contribution to scientific community
HSG Profile Area
SoM - Business Innovation
Refereed
Yes
Book title
Communication and the Good Life
Publisher
ICA International Communication Association
Publisher place
Washington
Start page
1
End page
33
Pages
33
Event Title
64th Annual Conference of the International Communication Association (ICA) 2014
Event Location
Seattle
Event Date
22.-26.05.2014
Subject(s)
Division(s)
Eprints ID
229450
File(s)![Thumbnail Image]()
Name
ICA_Content_vfinal.pdf
Size
869.43 KB
Format
Adobe PDF
Checksum (MD5)
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