Machine Talk: How Conversational Interfaces Promote Brand Intimacy and Influence Consumer Choice
Type
conference paper
Date Issued
2019
Author(s)
Language
English
HSG Classification
contribution to scientific community
HSG Profile Area
SoM - Business Innovation
Event Title
American Marketing Association CBSIG
Event Location
Berne, Switzerland
Event Date
2019
Subject(s)
Eprints ID
256805