The Rise of Crowd Aggregators - How Individual Workers Restructure Their Own Crowd
Type
conference paper
Date Issued
2017-02-12
Author(s)
Editor(s)
Abstract
Crowd work has emerged as a new form of digital gainful employment whose nature is still a black box. In this paper, we focus on the crowd workers – a perspective that has been largely neglected by research. We report results from crowd worker interviews on two different platforms. Our findings illustrate that crowd aggregators as new players restructure the nature of crowd work sustainably with different effects on the behavior as well as the existing relationships of crowd workers. We contribute to prior research by developing a theoretical framework based on value chain and work aggregation theories which are applicable in this new form of digital labor. For practice, our results provide initial insights that need to be taken into account as part of the ongoing discussion on fair and decent conditions in crowd work.
Language
English
Keywords
Crowd Work
Crowdsourcing
Digital Work
Division of Work
HSG Classification
contribution to scientific community
HSG Profile Area
SoM - Business Innovation
Book title
Towards thought leadership in digital transformation : 13. Internationale Tagung Wirtschaftsinformatik (WI 2017)
Start page
395
End page
409
Event Title
13th International Conference on Wirtschaftsinformatik (WI)
Event Location
St. Gallen, Switzerland
Event Date
12.-15.02.2017
Division(s)
Eprints ID
249932