Coins to Keep or Coins to Spend? How Paying with Crypto Affects Purchases
Type
conference contribution
Date Issued
2025
Author(s)
Abstract
Across six studies we show cryptocurrencies depress purchase intentions because their investment framing heightens pain of payment. Positioning them as “virtual” payment currencies or pairing them with high‑priced products eliminates this negative effect. Field data confirm the mental‑accounting mechanism, informing theory and managerial currency‑framing strategies for implementation.
Language
English (United States)
Keywords
currency
payment mechanisms
pain of payment
cryptocurrency
mental accounting
HSG Classification
contribution to scientific community
Event Title
9. Rostocker Dienstleistungstagung
Event Location
Rostock
Event Date
18.-19. September 2025
Subject(s)
Division(s)