Technology-Enhanced Preference Modalities: How Multi-Touch Devices Drive Experiential Consumption and Sales
Type
conference paper
Date Issued
2016
Author(s)
Language
English
HSG Classification
contribution to scientific community
HSG Profile Area
SoM - Business Innovation
Event Title
European Marketing Association Conference (EMAC)
Event Location
Oslo, Norway
Event Date
2016
Subject(s)
Eprints ID
256821