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Behavioral Targeting - Chancen und Risiken einer neuen Form des Online-Marketing
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Behavioral Targeting - Chancen und Risiken einer neuen Form des Online-Marketing
Series
Kommunikation und Management
ISBN
978-3-8452-0980-7
Type
book section
Date Issued
2008
Author(s)
Schögel, Marcus
Walter, Verena
Editor(s)
Meckel, Miriam
Stanoevska-Slabeva, Katarina
Language
German
HSG Classification
not classified
Refereed
No
Book title
Web 2.0 : Die nächste Generation Internet
Publisher
Nomos
Publisher place
Baden-Baden
Number
Bd. 1
Start page
163
End page
188
Pages
26
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/79663
Subject(s)
business studies
Division(s)
IMC – Institute for M...
Eprints ID
46713