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Nicht ohne meine Einwilligung - Ohne Data Privacy keine Customer Centricity
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Nicht ohne meine Einwilligung - Ohne Data Privacy keine Customer Centricity
Journal
Handelszeitung
Type
newspaper article
Date Issued
2021-10-28
Author(s)
Schögel, Marcus
Gotsch, Mauro Luis
Abstract (De)
Den Unternehmen wird es zunehmend bewusst: Ohne Data Privacy keine Customer Centricity. Marketing muss die Kundschaft schützen.
Language
German
HSG Classification
contribution to practical use / society
HSG Profile Area
Global Center for Customer Insight
Publisher
GfM
Volume
Oktober
Start page
16
End page
17
Pages
2
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/109792
Subject(s)
computer science
education
business studies
Division(s)
IMC – Institute for M...
Contact Email Address
mauro.gotsch@unisg.ch
Additional Information
32275 Exemplare
Eprints ID
264778
File(s)
Nicht_ohne_meine_Einwilligung_HZ21.pdf (1.57 MB)