Is there a market for trusted car data?
Journal
Electronic Markets
Type
journal article
Date Issued
2019-09-13
Author(s)
Abstract
The used-car trade is characterized by information asymmetries between buyers and sellers leading to uncertainty and distrust, thus causing market inefficiencies. Prior research has shown that blockchain offers a solution: a transparent, trustworthy and verified car history that addresses these issues in the market for 'lemons'. Yet, whether or not there really is a market for trusted car data remains an open question. In particular, it is unclear if trusted car data increases transparency in the market for lemons and how market participants value increased transparency. Hence, through a market game with 50 participants, we explored the effects of trusted car data on the sales price of the cars, and the relative revenue of buyers and sellers. Additionally, we conducted interviews with the participants to elicit the perceived customer value. The results show that blockchain enables an increase in transparency and creates value for both buyers and sellers.
Language
English
Keywords
Blockchain
Market for lemons
Value creation
Data and information products
Data-driven business models JEL classification O33
Volume
30
Start page
211
End page
225
Division(s)
File(s)![Thumbnail Image]()
Name
Is there a market for trusted car data.pdf
Size
1.23 MB
Format
Adobe PDF
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