Co-Creating Value with Global Accounts
Type
presentation
Date Issued
2010-06-02
Author(s)
Abstract
- Value creation as a cornerstone of "good" GAM practice
- Understanding value in B2B-relationships
- Moving towards the "co" in value co-creation
- The AMC value co-creation model
- Getting started - ways to initiate value co-creation
- Understanding value in B2B-relationships
- Moving towards the "co" in value co-creation
- The AMC value co-creation model
- Getting started - ways to initiate value co-creation
Language
English
Keywords
Global Account Management
Value Co-Creation
Collaboration
HSG Classification
contribution to education
Refereed
No
Event Title
The St.Gallen MBA Summer School
Event Location
St.Gallen
Subject(s)
Division(s)
Eprints ID
62770