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Details

Seven technological developments that will shape the future of marketing

Journal
Big Marketing Technology Lab
Type
discussion paper
Date Issued
2019
Author(s)
Gollnhofer, Johanna Franziska  
;
Tomczak, Torsten  
;
Fuchs, Matthias  
;
Mönninghoff, Annette  
Language
English
HSG Classification
contribution to practical use / society
HSG Profile Area
Global Center for Customer Insight
Publisher
University of St. Gallen, Institute for Customer Insight
Publisher place
St. Gallen
Official URL
http://www.ici.unisg.ch/en/cooperations/bmt-en/
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/99261
Subject(s)

business studies

Division(s)

ICI - Institute for C...

IMC – Institute for M...

ITEM - Institute of T...

EMBA - Executive MBA

Eprints ID
261946
File(s)
Thumbnail Image
Name

BMT-Report_final.pdf

Size

1.54 MB

Format

Adobe PDF

Checksum (MD5)

e2437b742ebfe3a81aaa91cf9b0f0e5a

Support
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