Editorial
Journal
JMM - The International Journal on Media Management
ISSN
1424-1277
ISSN-Digital
1424-1250
Type
journal article
Date Issued
2002
Author(s)
Abstract
A full package of media management articles mark this issue of JMM - The International Journal on Media Management. This one deals with a very important issue - the new media impact on traditional media management. Four articles are devoted entirely to the focus theme. The first one tackle the question of new media and the transformation of book publishing industry. Nina D. Ziv of the Polytechnic University from New York reaches into the future facing the book publishing industry. Emergence of a whole range of new media have created important managerial tensions within the book publishing firms, she avers, they are the catalyst of change and are creating opportunities that will enable the industry to regenerate its business.
Language
English
Keywords
Media Management
HSG Classification
not classified
Refereed
Yes
Publisher
Institut für Medien und Kommunikationsmanagement, MCM
Publisher place
St. Gallen
Volume
4
Number
2
Start page
65
Subject(s)
Eprints ID
9278
File(s)![Thumbnail Image]()
open.access
Name
JMM Editorial - Vol. 4, No. 2.pdf
Size
108.49 KB
Format
Adobe PDF
Checksum (MD5)
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