From roles to skills - key persons in the innovation process
Journal
International journal of technology marketing : IJTMkt
ISSN
1741-878X
ISSN-Digital
1741-8798
Type
journal article
Date Issued
2009-06-27
Author(s)
Abstract
The objective of this paper is to show that key persons can lead innovations to success if their skills match the barriers innovations have to face. The roles Promotors are classified in (e.g., Promotor of Power), do not always reflect either the provided or the necessary skills and therefore cannot be used to measure the appropriate Promotor input in the innovation process. By focusing on skills, we present the Promotor-Cubus, which helps analyse the existing barriers and the skills provided.
Language
English
HSG Classification
not classified
Refereed
Yes
Publisher
Inderscience Enterprises
Publisher place
Olney, Bucks
Volume
4
Number
2/3
Start page
185
End page
198
Pages
14
Subject(s)
Division(s)
Eprints ID
62809