Leveraging the Software Ecosystem : Towards a Business Model Framework for Marketplaces
ISBN
978-989-8565-23-5
Type
conference paper
Date Issued
2012-07-24
Author(s)
Editor(s)
Obaidat, Mohammad S.
Abstract
Software platforms in the form of marketplaces like Salesforce.com`s AppExchange, Netsuite`s SuiteApp or SAP`s Commercial Platform are changing the way how software and services are distributed, consumed, and priced. Technical innovations in the underlying platforms receive high attention, while innovative business models that build on and commercialize a flourishing ecosystem are neglected. In this paper we investigate the question which marketplace business model options are available to software platform owners that want to commercialize their ecosystem's products and services. We present a framework of ten possible models that is derived from both theory and practice. The options are clustered by the required level of product/service standardization to guide the choice of business model. The framework may serve decision makers as a starting point for their business model innovation plans.
Language
English
HSG Classification
contribution to scientific community
HSG Profile Area
SoM - Business Innovation
Refereed
Yes
Book title
Proceedings of the International Conference on Data Communication Networking, e-Business and Optical Communication Systems
Publisher
SciTePress
Volume
Paper 50
Start page
187
End page
193
Pages
7
Event Title
9th International Joint Conference on e-Business and Telecommunications (ICETE)
Event Location
Rome, Italy
Event Date
24.-27.07.2012
Subject(s)
Eprints ID
215626
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open.access
Name
ICE-B_2012_50_CR.pdf
Size
398.76 KB
Format
Adobe PDF
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