Instrumental CSR and Reputation Management : Top Management Rationales for Sustainable Business Practices
Type
conference paper
Date Issued
2009-05-28
Author(s)
Abstract
Business and society theory differentiates between altruistic or instrumental motivations for companies' CSR programs. Since a good corporate reputation contributes to productive stakeholder relations, and thereby sustainable financial success, reputation management may well be an important instrumental driver of CSR efforts. This paper will present the findings from a series of in-depth interviews with 23 executives of companies operating in Switzerland. The purpose of our study was to establish the prevalence of instrumental motives among executives' considerations of CSR. We will show that instrumental motives are in fact the dominant drivers of CSR expenditures, and that fostering a good reputation is a core element of these motives.
Language
English
Keywords
Corporate Social Responsibility
Reputation Management
Executives
HSG Classification
contribution to scientific community
Refereed
Yes
Publisher
Reputation Institute
Start page
30
Event Title
13th International Conference on Reputation, Brand, Identity & Competitiveness
Event Location
Amsterdam
Event Date
28.-30.05.2009
Subject(s)
Division(s)
Eprints ID
53899