Artificial Intelligence in the Customer Journey from a Holistic Perspective: Sweet Spots, Hot Spots, and White Spots
Type
conference paper
Date Issued
2026
Author(s)
;
;
;
Dennis Herhausen
;
Schreiner, Timo
;
Buder Fabian Gerhard Arnold
HSG Classification
contribution to scientific community
Refereed
Yes
Event Title
EMAC 2026
Event Location
Bath, UK
Event Date
2026
Subject(s)
Division(s)