Laura-Eve Grellmann
Title
Ph.D. HSG
Last Name
Grellmann
First name
Laura-Eve
Email
laura-eve.grellmann@unisg.ch
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Item type:Publication, Case Study: Liquid Death - Revolutionizing the non-alcoholic drink market with disruptive marketing and visionary leadership 2025(2025-09-01); Liquid Death has managed to conquer the U.S. non-alcoholic beverage market despite fierce competition. This case examines the marketing activities and leadership behaviors of Mike Cessario that contributed to the company's success. The authors also discuss the challenges and developments that Liquid Death has faced and will continue to face in the future.Type:case study - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Case Study: Liquid Death - Revolutionizing the non-alcoholic drink market with disruptive marketing and visionary leadership(2024-09-09); Liquid Death has managed to conquer the U.S. non-alcoholic beverage market despite fierce competition. This case examines the marketing activities and leadership behaviors of Mike Cessario that contributed to the company's success. The authors also discuss the challenges and developments that Liquid Death has faced and will continue to face in the future.Type:case study