Candidate-positioning via Customer-orientation: An empirical Study with Conjoint Analysis
Type
conference paper
Date Issued
1996-03-05
Author(s)
Editor(s)
O`Shaughnessy, N.
Henneberg, S.
Language
English
HSG Classification
not classified
Refereed
No
Book title
Conference on political marketing 1996
Publisher
Judge Institute of Management Studies
Publisher place
University of Cambridge
Start page
123
End page
142
Pages
20
Event Title
Conference on Political Marketing
Event Location
Cambridge
Subject(s)
Division(s)
Eprints ID
2735