Cognitive Biases in New Technology Appropriation : An experiment on the impact of judgmental and presentational priming
ISBN
978-1-62993-426-6
Type
conference paper
Date Issued
2013-12-17
Author(s)
Abstract
This paper extends individual-based theories of adaptive structuration by exploring the role of cognitive biases in shaping the individual sensemaking of a new technology (i.e., an online product configurator). We question whether cognitive biases intervene in the sensemaking process to influence the ensuing appropriation of the technology. We experimentally trigger cognitive biases by priming participants (N=645) with positive/negative judgments about the technology and with textual/visual instructions about its features. As outcome variables, we measure subjective and objective faithfulness of appropriation (FOA), and satisfaction with the technology. Results indicate that negative judgment lowers users’ satisfaction, but at the same time increases their objective FOA. Compared to textual priming, visual priming leads to higher satisfaction, and triggers an illusion of having appropriated the technology faithfully – although without influencing objective FOA. We conclude by showing implications for IS scholars and practitioners.
Language
English
HSG Classification
contribution to scientific community
Refereed
Yes
Book title
Proceedings of the International Conference on Information Systems, ICIS 2013
Publisher
AIS Electronic Library (AISeL)
Event Title
34th International Conference on Information Systems (ICIS)
Event Location
Milan, Italy
Event Date
15.-08.12.2013
Subject(s)
Eprints ID
230270