A Layered View of AI Value Creation: Insights from a Managerial Perspective
Type
conference contribution
Date Issued
2026-06-03
Author(s)
;
;
;
;
Schreiner, Timo
;
Buder Fabian Gerhard Arnold
Language
English
Keywords
value creation
artificial intelligence
customer journey
service blueprinting
HSG Classification
contribution to scientific community
Refereed
Yes
Event Title
EMAC 2026
Event Location
Bath, UK
Event Date
03.06.2026
Subject(s)
Division(s)
Additional Information
Presentation at EMAC 2026, Bath, based on the conference paper “Artificial Intelligence in the Customer Journey from a Holistic Perspective”.