Using design for upgrading in the fashion industry.
Journal
Journal of Economic Geography
ISSN
1468-2702
ISSN-Digital
1468-2710
Type
journal article
Date Issued
2010
Author(s)
Abstract (De)
The purpose of the article is to analyze upgrading by looking at the design of fashion garments. To that end, I use the theoretical concept of contextual knowledge to understand the problems faced by firms, and their staff, that want to upgrade through design. Contextual knowledge combines a general knowledge of fashion with the lifeworld that actors use for interpretation of fashion. Lifeworld is a notion which refers to what is taken for granted. Producers and consumers in the global fashion industry live in different lifeworlds. The text discusses upgrading strategies of garment manufacturers, drawing on unique empirical material. It provides a theoretical tool for analyzing culturally primed production in a global setting.
Language
English
HSG Classification
contribution to scientific community
HSG Profile Area
SHSS - Kulturen, Institutionen, Maerkte (KIM)
Refereed
Yes
Volume
10
Number
2
Start page
189
End page
207
Pages
19
Subject(s)
Eprints ID
258904