Ein Ansatz zur integrativen Marken- und Produktpolitik
ISBN
3-409-03418-8
Type
book section
Date Issued
2005
Author(s)
Editor(s)
Haas, Alexander
Language
German
HSG Classification
not classified
Refereed
No
Book title
Innovatives Marketing : Entscheidungsfelder - Management - Instrumente : Hermann Diller zum 60. Geburtstag
Publisher
Gabler
Publisher place
Wiesbaden
Start page
257
End page
276
Pages
20
Subject(s)
Division(s)
Eprints ID
31007