When Consumers Think Twice: The Effect of Cultural Differences on Consumers’ Privacy Calculus and Willingness to Share Personal Information
Type
conference paper
Date Issued
2020
Author(s)
Language
English
HSG Classification
contribution to scientific community
Event Title
Academy of Marketing Science Annual Conference
Event Location
Coral Gables, USA
Event Date
December 15-17, 2020
Division(s)
Eprints ID
260359