Private and Public Sector Platforms Characteristics and Differences
Journal
Marketing Review St. Gallen
ISSN
1865-6544
Type
journal article
Date Issued
2019-03-22
Author(s)
Abstract
Private sector platforms allow for new ways of doing business by connecting different market actors. Recently, public sector platforms have emerged that engage consumer citizens for economic and societal challenges. This paper conceptualizes such platforms, based on a thorough literature review and an empirical data collection. We provide five defining characteristics of platforms and show how private and public sector platforms differ.
Language
English
Keywords
platform economy
public sector platform
hybrid platform
Timebanking
Refereed
Yes
Publisher
Gabler/GWV-Fachverl
Publisher place
Marketing Review St. Gallen
Volume
2.2019
Subject(s)
Eprints ID
256855
File(s)![Thumbnail Image]()
open.access
Name
28012019_MRSG_PublicPlatforms_Uploadversion.pdf
Size
223.15 KB
Format
Adobe PDF
Checksum (MD5)
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