English
Deutsch
Log In
Email address
Password
Log-in (only for Administrators)
or
Login with HSG credentials
Research Outputs
Projects
People
Statistics
English
Deutsch
Log In
Email address
Password
Log-in (only for Administrators)
or
Login with HSG credentials
Home
HSG CRIS
HSG Publications
Machine Talk: How Conversational Interfaces Promote Brand Intimacy and Influence Consumer Choice
Export
Statistics
Options
Machine Talk: How Conversational Interfaces Promote Brand Intimacy and Influence Consumer Choice
Type
conference paper
Date Issued
2020
Author(s)
Bergner, Anouk
Hildebrand, Christian
Häubl, Gerald
Language
English
HSG Classification
contribution to scientific community
HSG Profile Area
SoM - Business Innovation
Event Title
European Marketing Association Conference (EMAC)
Event Location
Budapest, Hungary
Event Date
2020
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/112566
Subject(s)
business studies
Division(s)
ICI - Institute for C...
IBT - Institute of Be...
Eprints ID
260375