The New Consumer: A Typology of Consumer Reactions to the COVID-19 Crisis
Type
book section
Author(s)
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Hannah, Leimert
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Editor(s)
Gallitto, Elena
Massi, Marta
Harrison, Paul
Abstract (De)
The COVID-19 crisis is disrupting and changing the lives of consumers in dramatic ways. Research and businesses face the challenge of responding to an unprecedented situation. Drawing on a three-step empirical study design, this study identifies how consumers in Germany and Switzerland reacted to financial and non-financial constraints imposed by the COVID-19 crisis. Building on these findings, we typologize consumer reactions to the COVID-19 crisis. Based on this in-depth analysis of consumer reactions, this study provides guidance to researchers and businesses during volatile times of the COVID-19 crisis.
Language
English
Book title
Consumption, Production and Entrepreneurship in the Time of Coronavirus
Publisher
Palgrave Macmillan
Publisher place
Cham
Start page
39
End page
56
Subject(s)
Eprints ID
266233