On the dilution of customer orientation in customer-focused sales organizations - Experimental evidence
Type
conference paper
Date Issued
2009-05-28
Author(s)
Language
English
HSG Classification
contribution to scientific community
Refereed
Yes
Event Title
38th European Marketing Academy (EMAC) Annual Conference
Event Location
Nantes
Event Date
26.-29.05.2009
Subject(s)
Division(s)
Eprints ID
52109