Why Even Customer-Focused Sales Organizations Lack Real Customer Centricity - Experimental Studies
Type
conference paper
Date Issued
2009-09-11
Author(s)
Language
English
HSG Classification
contribution to scientific community
Refereed
No
Event Title
Forschungstagung Marketing 2009
Event Location
Berlin
Event Date
10.-12.09.2009
Subject(s)
Division(s)
Eprints ID
72574