The Dual Role of Prior Ideas in Driving Creative Performance in Open Ideation Contests
ISBN
978-84-370-9453-3
Type
conference paper
Date Issued
2014-06-26
Author(s)
Abstract
We investigate the influence of prior ideas on solvers' creative performance in online open ideation contests. In three lab studies and an empirical analysis of a large-scale dataset from a European ideation platform, we find evidence for two opposing effects of prior ideas. First, more prior ideas stimulate memory more broadly leading to greater creative performance. Second, more prior ideas signal greater competition hereby reducing creative performance. We show that the latter negative effect of prior ideas can be reduced if prior ideas are displayed in an aggregated way, which keeps their informational value but reduces the visibility of competition.
Language
English
Keywords
Ideation Contests
Prior Ideas
Search for Ideas in Associative Memory
HSG Classification
contribution to scientific community
Refereed
Yes
Book title
Paradigm Shifts & Interactions
Publisher
European Marketing Academy
Publisher place
Valencia
Start page
159
Event Title
EMAC 2014 European Marketing Academy 43rd annual conference
Event Location
Valencia, Spain
Subject(s)
Division(s)
Eprints ID
232360