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  4. Getting a Feel for Price Affect: A Conceptual Framework and Empirical Investigation of Consumers' Emotional Responses to Price Information
Details

Getting a Feel for Price Affect: A Conceptual Framework and Empirical Investigation of Consumers' Emotional Responses to Price Information

Journal
Psychology & Marketing
Type
journal article
Date Issued
2009
Author(s)
Herrmann, Andreas  
;
Heitmann, Mark
;
Peine, Klaus
Language
English
HSG Classification
not classified
Refereed
No
Start page
39
End page
66
Pages
28
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/76946
Subject(s)

other research area

Division(s)

ICI - Institute for C...

Eprints ID
49398
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