Using the partial least squares method to investigate a model of the determining and moderating influences of hte sponsorship effect
Type
conference paper
Date Issued
2007-08-03
Author(s)
Language
English
HSG Classification
not classified
Refereed
No
Event Title
Proceedings of the Annual Conference of the Academy of Marketing Science
Event Location
Coral Gables, Florida
Subject(s)
Division(s)
Eprints ID
41315