Creativity in organizations is a social phenomenon rather than an individual one, significantly impacting managers. To enable their organization to work creatively, managers must rationalize creativity in collaboration with peers, employees, and other stakeholders. For creative performance to be recognized as rational, it must align with the organization's purpose. Although various research disciplines have examined these processes, no model exists for creative rationality in organizations. Based on research on creativity, social distance, and rationality, we propose a framework for creative and rational work by managers in organizations.