A Cross-National Investigation of the Effects of Country of Origin and Brand Name on the Evaluation of a New Car
Journal
International Marketing Review
Type
journal article
Date Issued
1996-02-20
Author(s)
Language
English
HSG Classification
contribution to scientific community
Refereed
Yes
Publisher
-
Number
13 (5)
Start page
76
End page
97
Pages
22
Subject(s)
Division(s)
Eprints ID
220773