COLLABORATIVE VALUE ARCHITECTURES: UNCOVERING APPROACHES FOR PRODUCT-SERVICE SYSTEM DELIVERY
Journal
Spring Servitization Conference 2024
ISBN
978 1 85449 819 9
Type
conference paper
Date Issued
2024
Author(s)
Editor(s)
Ali Z. Bigdeli
Tim Baines
Henk Akkermans
Abstract
Purpose: This study examines the value architectures that product manufacturers and dealers adopt to deliver solutions to customers.
Design/Methodology/Approach: We used a qualitative research approach consisting of exploratory case studies and an in-depth single-case study to uncover relevant value architecture for delivering solutions to customers.
Findings: The findings revealed that changes in customer activities open up opportunities for moving toward a solution business. Product manufacturers and/or dealers favour collaborative value architectures for customer solutions. In detail, we identified three value architectures for delivering solutions to customers: (i) integration-oriented, (ii) usage-oriented, and (iii) close-the-loop–oriented architectures. Originality/Value: Each architecture responds to changing customer activities, corresponds with certain solution offerings (e.g., product, service, and software components), and requires specific allocation of value creation activities along the solution process between product manufacturers and their dealers. Interestingly, these manufacturers and dealers have not yet converged on a single solution-oriented value architecture but embrace multiple versions of these architectures. These findings extend the previous literature about solution business and offer new insights for academics and professionals into the neglected field of providing solutions with partners in an ecosystem.
Design/Methodology/Approach: We used a qualitative research approach consisting of exploratory case studies and an in-depth single-case study to uncover relevant value architecture for delivering solutions to customers.
Findings: The findings revealed that changes in customer activities open up opportunities for moving toward a solution business. Product manufacturers and/or dealers favour collaborative value architectures for customer solutions. In detail, we identified three value architectures for delivering solutions to customers: (i) integration-oriented, (ii) usage-oriented, and (iii) close-the-loop–oriented architectures. Originality/Value: Each architecture responds to changing customer activities, corresponds with certain solution offerings (e.g., product, service, and software components), and requires specific allocation of value creation activities along the solution process between product manufacturers and their dealers. Interestingly, these manufacturers and dealers have not yet converged on a single solution-oriented value architecture but embrace multiple versions of these architectures. These findings extend the previous literature about solution business and offer new insights for academics and professionals into the neglected field of providing solutions with partners in an ecosystem.
Language
English (United States)
Keywords
PSS
value architectures
solution business
dealer network
servitization
Book title
Digital Service Innovation: Redefining Provider-Customer Interactions Proceedings of the Spring Servitization Conference
Publisher
The Advanced Services Group
Start page
158
End page
169
Event Title
Spring Servitization Conference 2024
Event Location
Tilburg, Netherlands
Event Date
13 & 14 May 2024