Consumer Empiricism: Consumers’ quasi-scientific strategies to evaluate consumption routines.
Type
conference paper
Date Issued
2022-10-15
Author(s)
Abstract (De)
How do consumers evaluate consumption routines? Using a qualitative research design, we study consumers who quasi-scientifically evaluate consumption routines. We conceptualize consumers’ quasi-scientific approach as consumer empiricism. We uncover four empiricist strategies consumers use to evaluate consumption routines and show how an increasing lay-notion of rationality impacts consumption behavior.
Language
English
HSG Classification
contribution to scientific community
HSG Profile Area
None
Event Title
The Association for Consumer Research
Event Location
Denver, Colorado
Event Date
20.10.2022 - 22.10.2022
Eprints ID
267718