Von der Katalogproduktion zum Managen von Markenwerten - Trends in der Marketingorganisation
ISBN
3-409-12491-8
Type
book section
Date Issued
2003
Author(s)
Editor(s)
Göttgens, Olaf
Gelbert, Adel
Böing, Christian
Language
German
HSG Classification
not classified
Refereed
No
Book title
Profitables Markenmanagement
Publisher
Gabler
Publisher place
Wiesbaden
Volume
1. Aufl.
Start page
217
End page
235
Pages
19
Subject(s)
Division(s)
Eprints ID
2715