Beyond Automation: The Transformative Power of AI to Shape Consumer-Firm Relationship
Type
conference contribution
Date Issued
2024-09-26
Author(s)
Hajighasemi, Mohammadhesam
;
Amir Sepehri
;
Cait Lamberton
;
Steph Tully
;
Chiara Longoni
;
Gil Appel
;
;
;
Melanie Glegg
;
;
;
;
;
Hartmann, Jochen
;
Abhishek Tripathi
HSG Classification
contribution to scientific community
Refereed
No
Event Title
Association for Consumer Research Conference
Event Location
Paris, France
Event Date
September 26-28, 2024