Community of Interest and Perceived Brand Value. A Latent Variable Structural Equation Model
Type
conference paper
Date Issued
2005-05-24
Author(s)
Language
English
HSG Classification
not classified
Refereed
Yes
Book title
Proceedings of the Conference of the European Marketing Academy
Event Title
34th European Marketing Academy (EMAC) Annual Conference
Event Location
Milan, Italy
Event Date
24.-27.05.2005
Subject(s)
Division(s)
Eprints ID
16203