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Details

Die Babyboomer verändern den "Silver Market"

Journal
IO New Management
ISSN
0019-9281
Type
newspaper article
Date Issued
2005-10-01
Author(s)
Gassmann, Oliver  
;
Keupp, Marcus Matthias  
Language
German
Keywords
Demographische Entwicklung
Marktstrategie
HSG Classification
contribution to practical use / society
Refereed
No
Publisher
Springer Schweiz
Publisher place
Zürich
Volume
74
Number
9
Start page
28
End page
31
Pages
4
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/84387
Subject(s)

business studies

Division(s)

ITEM - Institute of T...

Eprints ID
20973
File(s)
Thumbnail Image
Name

05_io_babyboomer.pdf

Size

185.52 KB

Format

Adobe PDF

Checksum (MD5)

4b77dbd0018161085f7d7cd02029f472

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