Some principles are more equal than others: Promotion- versus prevention-focused effectuation principles and their disparate relationships with entrepreneurial orientation
Journal
Strategic Entrepreneurship Journal
ISSN
1932-4391
Type
journal article
Date Issued
2019-03-01
Author(s)
Abstract (De)
Recent research suggests that effectuation principles such as flexibility, precommitments, and affordable loss may differ substantially from one another. Responding to the call to clarify the effectuation concept, our study introduces the distinction between promotion- and prevention-focused effectuation principles. It argues that promotion-focused (prevention-focused) principles are positively (negatively) associated with a firm's entrepreneurial orientation (EO). It further argues that causation is also promotion-focused and positively associated with EO. An analysis of 151 Swiss energy small and medium-sized enterprises supports this account. Thus, our study suggests that some effectuation principles are more similar to causation in their underlying regulatory focus and their relationship with EO than they are to other effectuation principles. We offer several paths for future research on effectuation, causation, and EO that emerge from these findings.
Funding(s)
Language
English
Keywords
causation
effectuation
entrepreneurial orientation
prevention focus
promotion focus
regulatory focus theory
HSG Classification
contribution to scientific community
HSG Profile Area
Global Center for Entrepreneurship + Innovation
Refereed
Yes
Publisher
Wiley
Volume
13
Number
1
Start page
93
End page
117
Pages
25
Subject(s)
Division(s)
Eprints ID
255692
File(s)![Thumbnail Image]()
Name
Palmié et al. 2018 SEJ_Promotion- vs. Prevention-Focused Effectuation.pdf
Size
3.12 MB
Format
Adobe PDF
Checksum (MD5)
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