The Impact of Personal Employee Interaction on Brand Performance: Theoretical Foundation and Management Approach
Type
conference paper
Date Issued
2006-01-05
Author(s)
Language
English
HSG Classification
not classified
Refereed
Yes
Book title
EMAC Conference Proceedings
Publisher
The European Marketing Academy
Event Title
35th European Marketing Academy (EMAC) Annual Conference
Event Location
Athen
Event Date
23.-26.05.2006
Subject(s)
Eprints ID
34582