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Experiencing the Self through Products: How Direct Product Experiences Paired with Abstract Product Construals Increase Consumers’ Identification with and Evaluation of Product
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Experiencing the Self through Products: How Direct Product Experiences Paired with Abstract Product Construals Increase Consumers’ Identification with and Evaluation of Product
Type
conference speech
Date Issued
2016
Author(s)
Blumer, Silke
Scharfenberger, Philipp
Häubl, Gerald
Tomczak, Torsten
Language
English
HSG Classification
contribution to scientific community
HSG Profile Area
Global Center for Customer Insight
Event Title
ACR Conference
Event Location
Berlin, Germany
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/104907
Subject(s)
business studies
Division(s)
ICI - Institute for C...
ITEM - Institute of T...
EMBA - Executive MBA
Eprints ID
263359