Automated Product Suggestions with Needs-based Configurators

Journal
Marketing Review St.Gallen
ISSN
1865-6544
Type
journal article
Date Issued
2020
Author(s)
Abstract (De)
Increasingly complex product portfolios make it more relevant than
ever to match the right product to the right consumer. We show how needs-based configurators help to optimize consumers’ choice processes by providing automated individualized product suggestions.
Language
English
HSG Classification
contribution to scientific community
HSG Profile Area
Global Center for Customer Insight
Refereed
Yes
Publisher
Thexis
Publisher place
St. Gallen
Volume
37
Number
5
Start page
34
End page
41
URL
Subject(s)

business studies

Division(s)

ICI - Institute for C...

Eprints ID
263074
File(s)
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open access

Name

MRSG_Ausgabe_05-2020_Hasenmaile.pdf

Size

695.45 KB

Format

Adobe PDF

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