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Wie Marken sich erfolgreich im medialen Diskurs behaupten

Type
journal article
Date Issued
2024
Author(s)
Hannah Leimert  
;
Philipp Scharfenberger  
;
Marcus Schögel  
;
Torsten Tomczak  
HSG Classification
contribution to practical use / society
Refereed
No
URL
https://alexandria.unisg.ch/handle/20.500.14171/125934
Subject(s)

economics

Division(s)

IMC – Institute for M...

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