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Holistic Brand Communication: Vier Meta-Jobs für die erfolgreiche Markenkommunikation

Type
conference speech
Date Issued
2026
Author(s)
Philipp Scharfenberger  
;
Hannah Leimert  
HSG Classification
contribution to practical use / society
Refereed
No
Event Title
Schweizer Markenkongress
Event Location
Zurich, Switzerland
URL
https://alexandria.unisg.ch/handle/20.500.14171/127812
Subject(s)

economics

Division(s)

IMO - Institute for M...

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