The digital marketing capabilities gap

Journal
Industrial Marketing Management
Type
Article
Date Issued
2020-10
Author(s)
;
Miočević, Dario
;
Morgan, Robert E.
;
Kleijnen, Mirella H.P.
DOI
Language
English
HSG Classification
contribution to scientific community
Refereed
Yes
Publisher
Elsevier BV
Volume
90
URL
Subject(s)

business studies

Division(s)

IMC – Institute for M...

File(s)
Thumbnail Image
Name

IMM 2020 # The digital marketing capabilities gap.pdf

Size

810.4 KB

Format

Adobe PDF

Checksum (MD5)

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